We’ve built a better way to sell a home and are helping our customers keep thousands more.

The way people shop for everything has been changing for years. Real estate is no exception.
Back in the early 2000’s, only 8% of people bought a home they had first found online. That number has now grown to 51%. Compare this with the 34% of people that purchased a home they had first found through a realtor*.

With a majority of consumers showing us that online is their preferred way to shop for a home, we set out to build a better way to sell a home. By combining our real-time online dashboard and the support of our ProCare team, we help homeowners list, market and seamlessly manage the process of selling a home. See how it works

While our platform is changing the way people sell their home, the UpsideDoor team is driven by the promise of helping homeowners keep more of the equity they have earned. Since going live in 2016, we are proud to have helped our customers keep nearly $1 million for their future. See how much you could keep with UpsideDoor

* National Association of Realtors Profile of Home Buyers and Sellers

Leadership Team

Bobby Saini

Founder & CEO

Ric Fleisher


Raj Ginne


Mike Darne


Ahmed Nadim

Co-Founder & Real Estate Ops

Missy Cassell

Media Strategy & Analytics

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