What is UpsideDoor?

Buying a home is the biggest investment most people will make.  With the standard commission on a $700,000 home being $42,000, it also becomes the most expensive transaction when it comes time to sell.

We think it costs too much to sell a home.

At UpsideDoor we set out to help people keep more of the equity they’ve earned by leveraging technology to simplify and streamline the process of buying and selling a home.

See how it works >

How is UpsideDoor different from other companies?

We think selling a home costs too much.  That’s why we are focused on helping our customers keep more of their home’s equity.

We can sell your home for less by leveraging technology and our experienced Pro Care team to make the process of selling your home simple and transparent.

See what our customers are saying about us >

I have a house to sell. How do I get started?

Getting started is easy – start the process HERE.  You can also give us a call at (703) 982-7696 or reach out via email at

How much can I save by working with UpsideDoor?

In a typical sale, the homeowner pays a 6% commission – 3% going to the listing agent and another 3% going to the buyer’s agent.

With UpsideDoor, a homeowner only pays a 1% listing fee at closing.  If the buyer doesn’t have an agent, the homeowner will save $35,000 when selling a $700,000 home.  If the buyer is working with an agent the homeowner pays an additional 2.5% commission, but still saves $17,500.

For homes selling for less than $350,000, we charge a flat rate of $3,500.

Don’t take our word for it, read actual customer testimonials HERE.

How long does it take to get my home listed?

If you’re ready to sell your home, we can move quickly.  In most cases we can have your house on the market within a few days.

Where will my home be listed?

Our goal is to get your home in front of as many home shoppers as possible.  That’s why we market your home on the most popular real estate channels (e.g. MLS, Zillow, Trulia.  With 90% of home shoppers starting their search online and 51% of people finding the home they ultimately purchase online, prospective buyers will be seeing your home in no time.

Do I have to photograph my house?

Having high quality photographs that showcase your home is important for online shoppers.  We work with top photographers to capture magazine quality photos of your home.

Will my home have a lockbox?

Yes.  Prior to listing your property, we install a secure lockbox that allows licensed real estate professionals and agents to access your home for showings.  The lockbox creates a record with the exact date and time an agent has shown you home.

Will my home have a yard sign?

Of course! While the majority of shoppers start their search online, we don’t want to ignore drive by traffic – homebuyers that might be shopping your neighborhood.  The good news is that you don’t have to lift a finger.  As long as your HOA is okay with a sign, it will be up before your property hits the market.

What happens when a buyer wants to see my home?

If you’re like most people, it’s not easy to break away from daily life to field questions from prospective buyers and schedule showings.  That’s why we take care of everything for you.   If an interested buyer is working with an agent, they schedule a date and time directly with UpsideDoor and we make sure the time works for you.  For those that are not working with an agent, a member of the UpsideDoor team will verify that an interested buyer is pre-approved before they come by for a tour of your home. If a prospective buyer isn’t pre-approved yet we can recommend lenders. All scheduled showings can be seen (in real time) through your custom dashboard.

Why do you perform a home inspection upfront? Who pays for it?

The inspection process helps us catalog your home’s unique features and true condition.  This allows you to address any issues before actually listing your home. This helps avoid surprises later on that could delay /derail the sale.  UpsideDoor covers the cost of the inspection.

Does the 1% fee ever change?

Our listing fee is always 1% unless your home price is below $350,000, where there is a flat fee of $3,500.

Which areas does UpsideDoor serve?

UpsideDoor currently helps people sell and buy homes in Northern Virginia and Maryland. We are quickly expanding so stay tuned for when we’re in your area.

Click HERE for more details on areas we currently serve.

How does UpsideDoor determine the listing price of my home?

There are several factors that influence the listing price of your home.  The neighborhood, condition of your home, upgrades, recent comparable sales, seasonality, number of similar homes on the market, etc.  Setting the right listing price is critical and influences how quickly a home sells. Priced too high, and the home can sit on the market – creating a doubt in perspective buyers’ minds.  We bring in multiple data sources and work with you to arrive at the right price for your home.

I’m looking to a buy a house. How do I get started?

You can start searching on and schedule a showing right on the page.

As a buyer, how much do I have to pay to purchase a home directly through UpsideDoor?

Buyers do not pay to purchase a home directly through UpsideDoor.